SMS Marketing is best than every other mode of marketing? This might seem like a sizzling topic amongst marketers all around the world. A lot of the marketing mediums have been available since decades, however the widespread of mobile devices has definitely modified the way each marketer deal with these options in the marketing plans.
SMS Marketing is known to come back as a reliable option to succeed in out to end customers with exact and targeted messages. Mentioned under is a complied data that compares SMS marketing with the other modes of marketing to give you an summary of their current standing as an effective marketing tool.
1) Open Rate
— Open Rate of SMS Marketing — 90%
— Open Rate of different modes of marketing — 30 to 35%
These numbers don’t leave anything for us to debate on as your customer is bound to read your message sent by way of SMS.
2) Quantity issues
— Number of text messages; the lesser, the higher
— Number of emails or ads, the more the better
We do not have to think about this twice. Just think about the way you treat your messages and emails. Should you keep receiving an email from the identical address, there is a probability you might just open it once. With messages, nobody is tolerant towards pointless disturbance. The purpose of a text message is just to provide out the required information in a exact manner and that is what folks count on from marketing messages.
three) Nature of Campaign/SMS
The nature of the message may be very vital for textual content messages and any other mode of marketing. As an illustration, when you’ve got a proposal or low cost to offer to your prospects, SMS Marketing is the proper mode. No different medium of marketing will create an impact as textual content messages when discounts and provides are considered.
four) Click — By — Rate
— The CTR of SMS Marketing — 40%
— The CTR of different modes of marketing — 7 to 10%
The reason why each marketer is taking SMS Marketing critically is because of the wide penetration of mobile phones within the market. Mobile phones are affordable and within everybody’s reach and so are the data packages.
And so, the possibility of the end-user opening the link sent via message, provided it is of their given interests, is much higher now than ever.
Regardless to say, an SMS will always discover a way in your buyer’s inbox. Finally, it is safe to say that SMS marketing is a more effective tool than any other. Have you ever tried it but?
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